HA7 Task 1 – Research Techniques

Quantitative Research
Quantitative research is aimed at gathering hard evidence about the subject you are researching. Gathering quantitative research involves looking at a large demographic of people to ask short and easy to answer questions that give a yes/no or numerical answer witch can easily be analysed and displayed on a graph or chart. Using this method of research is useful to understand your target audience or demographic and establishing a marketing platform.

http://www.iabuk.net/news/33-million-uk-game-players

Qualitative Research
Qualitative research involves getting a more in depth research technique that asks more personal questions about the subject with a descriptive answer. Results from qualitative research is often more opinion based and offers few facts about the subject, helping develop a more detailed outline of an individual or similar group of people as opposed to receiving a general answer from a mixed group of people. Qualitative research is useful for understanding what people like and dislike about a product or game making it easier to improve and adapt.

http://www.adweek.com/adfreak/video-game-shocks-mothers-focus-group-11699

Audience Profiling
Audience profiling, unlike audience defining, involves researching the target audience of your product to help market it better. your target audience are the group of people who would be most interested in  your product and creating a profile of your audience creates a more detailed picture of who is buying the product, increasing he likelihood of success. Researching your target audience for an audience profile asks questions such as age, gender, education, work experience and even as deep as mood, religious background, food habits and physique.

Demographics
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Psychographics

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Geodemographics

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http://persuasion-summer11.wikispaces.com/file/view/Geodemographics.JPG/236922800/Geodemographics.JPG

Remember that you are trying to comprehensively explain how media producers define audiences with elucidated examples and consistently using subject terminology correctly.

http://en.wikipedia.org/wiki/Quantitative_research

http://en.wikipedia.org/wiki/Qualitative_research
http://www.allbusiness.com/glossaries/audience-profile/4962457-1.html